Microsoft is about to change how Copilot ads appear and trigger (2 minute read)
Microsoft reports that Copilot ads have 69% stronger click-through rates and 76% higher conversion rates compared to traditional search ads. The company is now changing how these ads appear under Copilot's responses. It will show fewer ad annotations, with new “ad voice” messaging acting as a transition from the Copilot conversation. Two new generative AI features, diagnostics and performance snapshot, will pilot this month to help advertisers improve campaign health and insights.
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5 ways marketers can master RCS for mobile messaging (5 minute read)
RCS, a more robust version of SMS, allows for multimedia messaging. Its adoption by Apple and major carriers opens up opportunities for marketers to deliver personalized and interactive content. To master RCS, marketers should first experiment with its capabilities, testing multimedia messages and localized responses to engage audiences more effectively. Verified sender IDs can build trust by displaying the brand's name and logo. Streamlining the customer journey is key, as RCS allows for tasks like ordering directly through messages.
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AuthoredUp (Tool)
AuthoredUp helps content creators optimize their LinkedIn posts. It offers an all-in-one editor with features like rich formatting options, readability scoring, and cross-device previews to ensure posts are both engaging and consistent. The platform also has a library of 200+ hooks and 150+ ending templates.
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Mailmodo (Tool)
Mailmodo designs, sends, and automates interactive emails. Its template library includes interactive forms, surveys, games, carousels, and 30+ pre-built email journeys.
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Casting Spells with Your Halloween Emails: Tricks, Treats, and Terrifyingly Good Subject Lines (4 minute read)
Halloween has transformed into a multi-billion-dollar holiday, making it an ideal occasion for businesses to engage customers through seasonal email marketing. Subject lines that evoke Halloween's playful spirit, such as “Beware: These Spooky Deals Won't Last Long!” or “Ghostly Good Fun: Your Halloween Getaway Awaits!” help emails stand out in crowded inboxes. Incorporating the holiday into email campaigns can boost engagement, drive sales, and reinforce brand personality.
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Who Really Owns the Airbnbs You're Booking? — Marketing Perception vs Data Analytics Reality (7 minute read)
Airbnb's marketing emphasizes authentic, local experiences where guests can "live like a local," yet the reality often differs. The data shows that many listings are owned by professional hosts, leading to standardized, hotel-like stays optimized for profit, especially in cities with lax regulations. This disconnect between Airbnb's branding and the commercialized reality challenges the company's promise of a personalized, local touch. Cities with stricter regulations are more likely to maintain the original Airbnb experience with individual hosts.
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Breaking Up Google Could Hurt Small Businesses (3 minute read)
Google controls 25.6% of the digital ad market, down 10% in two years, while ad prices are falling and competition is rising. Breaking up Google's ad tools would force small businesses to manage multiple platforms, increasing costs and reducing efficiency. This could hurt small advertisers and the websites that rely on ad revenue to stay afloat.
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TikTok reacts to survey on why Gen Zers are getting fired (2 minute read)
Gen Z's belief in fully expressing their authentic selves at work has been causing friction with older generations. TikTok creators claim older workers view the workplace as a space for labor, not self-expression, leading to clashes in expectations. Some commenters agreed that work is about business, while others defended Gen Z's desire for a fulfilling work environment. The debate echoes past generational clashes, with Gen Alpha next in line.
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Alison Koh, Maddi Salmon & Joao Kodama
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