TLDR Product Management 2024-10-04

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News & Trends

Testing strategy: avoid the waterfall strategy trap with iterative refinement (8 minute read)

Prematurely applying pressure to a strategy can mask its true effectiveness, so it's crucial to test strategies early and iteratively to refine key details before full implementation. Effective strategy testing involves identifying narrow slices to focus on, setting clear metrics, and ensuring proper coordination between sponsors and guides to adapt and troubleshoot during the process.

How to market a product you don't use (3 minute read)

When marketing a product you don't personally use, it's important to empathize with your customers by understanding and feeling their excitement, even if their preferences seem strange to you. The "of course" exercise helps by encouraging you to shift perspectives, avoid judgment, and appreciate different viewpoints to connect better with your audience.

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User retention metrics: why they are key to B2B SaaS success (5 minute read)

User retention is key to B2B SaaS success, driving customer satisfaction, loyalty, and revenue growth. By tracking metrics like DAU, MAU, feature adoption, and churn, companies can identify engagement trends and make informed improvements. Continuous monitoring of user behavior ensures a valuable experience, leading to long-term success.

How can I respond to my new manager's criticism without risking my job? (3 minute read)

A successful director faces criticism from her new boss, who aims to push out long-term employees to bring in cheaper talent. By following the REBOUND strategy — recognizing the boss's tactics, showcasing results, building alliances, and documenting everything — the director can counter these assumptions, demonstrate her value, and navigate the situation with confidence.

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The B2B Product Manager's Guide to SaaS Integration Strategy (Sponsor)

Software buyers expect tools to just work with the rest of their tech stack. But making this magic happen is much harder than "data from app X goes to app Y", and can become a serious lift for SaaS vendors. Read the guide by Prismatic to learn about integration tools, prioritization, roadmaps, tech partnerships, and more. Free to download

How to uncover risks while writing a PRD (8 minute read)

This is a checklist of product risks with a corresponding map of solutions for each followed by a deep dive into methods to effectively address them.

How to write release notes in 2024 (16 minute read)

Release notes can drive engagement, transparency, and feature adoption when done right. With a bit of creativity, they become a powerful communication tool that excites users, builds trust, and preemptively addresses common questions, reducing strain on support teams. This turns routine updates into opportunities for user connection and action.

Cancellation flow templates (4 minute read)

Mastering your cancellation flow can significantly boost user retention. This is a breakdown of the strategies used by top companies in the industry.

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Miscellaneous

Your creative success is a numbers game (4 minute read)

Creative success isn't solely about talent - it's a numbers game. Successful professionals understand that producing more increases the chances of breakthrough and resonance. Each piece is both a lottery ticket and an experiment. The path to quality is paved by quantity.

The test of a good EM-PM relationship (2 minute read)

A strong EM-PM partnership thrives on candid, respectful discussions and necessary disagreements. Senior leaders must design incentives and coach teams to prioritize productive conflict over forced harmony.

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Three pillars of product operations (2 minute read)

Product Operations boosts product management by offering crucial data, insights, and processes.

Embedding PMM into product teams (1 minute read)

The best product startups integrate product marketing directly into product development.

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Thanks for reading,
Ellen Le & Sinan Zhang