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Pivot points 🛋️📍, the future of SEO is UGC📱, scoping and shapingmini-book🧱

It's crucial to align strategies for leading a fulfilling life with "Pivot Points," which are key truths or principles that shape decisions 

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TLDR Product Management 2024-10-01

Global product benchmarks: compare MAU growth, retention, stickiness, feature adoption, and other KPIs (Sponsor)

See how peer companies are performing across 9 modern product KPIs! This report by Mind the Product is based on data from 6,800+ applications using the Pendo One platform.

Some of the key insights:

→ On average, active users are growing 3% each month, but the top 10% of large companies are growing active users 23x faster than the average, each month.

→ 6.4% of features are driving 80% of clicks; for best-in-class companies, this jumps to 15.6%.

→ Users spend 2.2x time on web applications compared to mobile applications.

📥 Get the full report to see how your product compares

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News & Trends

Pivot points (21 minute read)

When creating effective strategies for leading a fulfilling life, it's crucial to align them with "Pivot Points," which are key truths or principles that shape decisions. This involves ensuring that strategies are reinforcing these points, leveraging multiple points for differentiation, and addressing contradictions or potential inaccuracies within them for consistency and success.
How Perplexity's growth is changing search habits (6 minute read)

Perplexity is an AI-powered search engine that offers direct conversational answers instead of just listing links, making it more user-focused and efficient for finding concise information. It operates in a competitive space, facing pressure to innovate to stay relevant against giants like Google.
Hands on with Meta's new Orion augmented reality glasses (4 minute read)

We're likely to adopt AR glasses once they're stylish, affordable, and widely available. Meta is pushing this vision to reduce reliance on Apple and Android, having invested billions in its Reality Labs. While phones may represent the peak of device evolution, Meta's Orion marks a promising start for AR's future.
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Opinions & Tutorials

The future of SEO is user-generated content (5 minute read)

Future SEO and content strategy will prioritize user-generated content (UGC) over company-produced material. While AI excels at generating common answers, authentic, niche UGC stands out. Featuring user content not only breaks through the noise, but also encourages users to share with their networks, creating a social loop that enhances brand visibility, loyalty, and retention.
The poetry of a good vision (4 minute read)

A clear vision is essential for maximizing productivity as it aligns employees around a common goal. While a vision may only resonate with some, that's its strength — it helps streamline hiring. Focus on bringing in people who are motivated by your vision, as they're more likely to go the extra mile. Don't aim to please everyone; be bold. Those who love your vision will more than compensate for those who don't.
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Resources & Tools

How to be strategic (6 minute read)

Many people aim to do "high-level strategy work," focusing on big, rare decisions, but the more abundant and impactful strategic work involves making numerous smaller, faster decisions that refine and implement these larger choices. Success in this type of work requires developing intuition, generating insights, proposing solutions, and synthesizing everything into clear, actionable plans.
Scoping and shaping mini-book (45 minute read)

This mini-book offers a deep dive into concepts like drivers constraints and floats through thought experiments, models, and activities. Originally a companion to a workshop, it now serves as a standalone resource for applying these ideas in professional settings.
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Miscellaneous

The power of mentorship (6 minute read)

Self-improvement tools are useful, but nothing beats a mentor's guidance. Their wisdom offers insights that books can't match and is crucial for career growth. Actively seek out and nurture mentorship, as it requires effort and a willingness to step outside your comfort zone.
Executive potential means shifting the altitude of the conversation (4 minute read)

This VP, who was aiming for promotion, was overlooked because he focused too much on his team's scope rather than the broader company perspective. By reframing his approach to align with company-level goals, such as profitability and accountability, he demonstrated stronger executive potential and gained credibility with senior leadership.

Quick Links

Comparing areas of friction and drag (4 minute read)

Teams often raise issues without fully exploring their assumptions, long-term effects, or solutions.
Five books that have shaped my career (4 minute read)

A PM's success hinges on more than technical expertise — it's about building trust, measuring impact, and challenging assumptions.

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Thanks for reading,
Ellen Le & Sinan Zhang


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