AI crawlers are hammering sites and nearly taking them offline (4 minute read)
AI crawlers are overwhelming websites with excessive traffic, slowing them down or nearly taking them offline. iFixit and Game UI Database both blocked crawlers from Anthropic and OpenAI after experiencing major performance issues. While AI companies claim to follow industry standards, website owners report disruptions and high costs. Many sites are now blocking AI crawlers using robots.txt.
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A.I. and Creators: The Future of Tech and Creativity (10 minute read)
This 17-page report shares how creators are adopting AI into their work. Despite widespread usage, 90% of creators feel they aren't fully utilizing AI's capabilities, pointing to a need for more education. Time savings is a key benefit, with 29% listing it as a top reason for using AI, while 39% see AI-powered translations as helping to reach global audiences. 83% believe AI will be essential in creative industries within the next few years, with many expecting it to democratize access to high-quality production tools. However, 74% of creators express a desire for clear guidelines on the responsible use of AI-generated content.
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Mixed Methods Experimentation: 4 powerful use cases + examples (3 minute read)
Mixed Methods Experimentation combines multiple user research methods to overcome the limitations of each individual methodology and to understand the why behind given results. For example, when optimizing a product description page, start with UX research to understand user blockers and concerns, then use those insights to prioritize hypotheses to validate in A/B tests. Alternatively, it can be useful to pair A/B testing with user research simultaneously to help explain the winning test result.
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The Ramen Brand With an Interview Show (6 minute read)
immi's TikTok show “Ramen on the Street” asks life questions to strangers while the host wears a ramen costume, which leads many of its viewers to comment things like “I needed to hear this.” The series, which took nine months to go viral, highlights how separate accounts for niche content can build organic growth. Viewers often forget it's a brand-led initiative, helping raise top-of-funnel awareness for immi.
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Go for Paid Subscribers (3 minute read)
Free content is the best way to advertise paid subscription products as it helps to build trust and brand recall. That said, simply offering extra content isn't enough – successful subscription models must deliver ongoing, unique value to justify the recurring payments in the customers' eyes. Engaging inactive subscribers and offering flexible cancellation options are effective strategies to maintain a low churn rate and keep the base growing.
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The Only Google Ads Script You Need for Keyword Optimization (8 minute read)
Running n-gram analyses through Google Ads scripts allows marketers to break down search terms into single words or phrases, providing a clearer picture of performance. This approach helps pinpoint keywords that drive conversions and identifies underperforming terms to exclude. This type of in-depth analysis is vital for optimizing search campaigns and improving overall efficiency once basic improvements are already done.
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Fyxer.ai (Tool)
Fyxer AI organizes your inbox, drafts emails, and creates meeting notes across platforms like Gmail, Outlook, Slack, and Zoom. One of its main features is the ability to help users quickly prioritize emails by categorizing them into actionable folders, making it easier to respond to important messages. Fyxer can save time by automating follow-up emails and drafting replies in a personalized tone.
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Marketing Teardown: Pit Viper (2 minute read)
Pit Viper's marketing is built on bold, unapologetic branding that leverages extreme sports culture and 90s nostalgia. Its neon-colored, attention-grabbing sunglasses and irreverent attitude appeal to a niche audience that embraces adventure and humor. By using nostalgia and memes, Pit Viper creates a strong emotional connection, prioritizing the 5% of customers who love its unique style rather than trying to appeal to everyone. Its success demonstrates the power of branding that dares to be polarizing while fully embracing its core audience.
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Why Would The Trade Desk Want in on the TV Operating System Wars? (4 minute read)
The Trade Desk (TTD) reported a 26% revenue increase to $586 million but faces a critical period ahead with potential challenges like CTV inventory shifts and signal loss from Chrome. TTD's premium valuation, nearly 50 times its 2025 operating cash flow, raises expectations for continued high growth. A potential TV operating system play could give TTD more data control and reshape TV ad measurement.
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Zapier's Head of Paid Ads on Storytelling, AI-Targeted Ads, and Why He's All-In on Influencer Marketing (3 minute read)
“Paid ads live and die in the month of spend” is yet another signal that brands need to increase their focus on influencers and storytelling for long-term brand growth. Influencers are proving crucial in both B2B and B2C, as their presence on customer-centric platforms surpasses the reach of traditional paid ads. Storytelling continues to be a cornerstone of effective marketing and the right influencer partnerships can help build stories that resonate and connect with the target audience.
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Thanks for reading,
Alison Koh, Maddi Salmon & Joao Kodama
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