Why social media companies keep copying each other (2 minute read)
Social media companies frequently mimic each other's successful features to stay competitive. Platforms are often trend-driven, adopting popular formats to avoid losing relevance. Snapchat has introduced a new vertical video feed that combines its Stories and Spotlight, resembling TikTok's format. This follows Snapchat's past struggle when Instagram copied its Stories feature, leading to a significant growth decline for Snapchat.
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How breaking up Google could lower your online shopping bill (6 minute read)
Experts claim Google's monopolistic practices inflate advertising fees, which are passed on to consumers, raising prices for everyday goods. The antitrust trial illustrates how Google's dominance stifles competition, reduces innovation, and results in lower-quality ads targeting consumers with irrelevant products. A breakup could promote alternative ad models that enhance privacy and improve ad quality, benefiting both consumers and publishers.
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Effective Social Proofing Strategies (7 minute read)
59% of consumers report being more likely to buy from a trusted brand. Sephora incorporates customer reviews on its product pages to build credibility. Tripadvisor partners with influencers, using their content for increased visibility, while NP Digital showcases recent awards and client testimonials on its website to enhance trust. Huel displays media logos from reputable publications that have featured its products as social proof. Bizarro Devs leverages its subscriber count to entice new sign-ups, showing a large following.
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Your data is a viral time bomb (3 minute read)
"Data Bomb Marketing" involves repurposing internal data to create engaging, shareable content that drives mass user engagement. Gong's data revealed that the phrase "How have you been?" outperforms "How are you?" in cold calls, leading to 25K+ shares. Spotify's Wrapped campaign provides hyper-personalized stats to users, generating 60 million shares in 2022. Okta's annual "Businesses at Work" report, featuring top-growing apps, garners widespread media coverage and sharing by featured companies.
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How Last Money In Grew Their Newsletter to $700K in 14 Months (4 minute read)
Alex Pattis grew his newsletter, Last Money In, to 41K+ subscribers and $200K in annual ad revenue in just over a year. Pattis identified a niche in the special purpose vehicle space and consistently published weekly content tailored to two target audiences. He secured long-term sponsors through pilot programs, offering ad placements and quarterly deep dives. For growth, Pattis generated buzz on LinkedIn with mini deep dives and ran targeted Meta ads to attract subscribers. Additionally, he implemented a funnel strategy to upsell readers to his paid newsletter, Deal Sheet, which achieved $500K in annual recurring revenue through outreach and referrals.
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INK (Tool)
INK is an AI-powered tool that combines SEO optimization with content creation, helping improve organic search rankings while generating high-quality copy. Its features include keyword research, keyword clustering, and content creation.
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Shelf is a social network based on the media you consume (3 minute read)
Shelf is a social networking app that lets users create a customizable “storefront” showcasing their media consumption, including movies, books, music, and games. Users can connect accounts from services like Apple Music, Netflix, and Spotify to automatically update their digital shelves. The platform fosters deeper connections based on shared interests rather than the typical social media focus on photos and videos.
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Definition, Value, & Power of a T-Shaped Marketer (6 minute read)
A T-shaped marketer combines broad marketing skills with deep expertise in 2-3 areas. This allows them to see the bigger picture, collaborate cross-functionally, and solve complex problems. Marketers can build this skill set by assessing their strengths and gaps and reassessing as the field evolves.
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Thanks for reading,
Alison Koh, Maddi Salmon & Joao Kodama
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