How LinkedIn became influencers' hot new video platform (2 minute read)
LinkedIn has embraced short-form video content, with uploads increasing by 34% YoY. Creators, including popular TikTok figures, are now posting more dynamic content, ranging from business insights to stunts similar to those on TikTok or YouTube. Influencers note that LinkedIn offers more thoughtful engagement and a more responsive audience compared to other platforms.
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How I get customers to open up (2 minute read)
Researchers often overcomplicate customer interviews. In reality, only two types of questions matter: good questions, which provide honest, insightful feedback, and bad questions, which yield vague, biased answers. Good questions focus on past behaviors and real experiences, such as asking how customers have solved specific problems rather than hypothetical future actions. This approach cuts through superficial responses.
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Pricing Strategies When Your Audience Is Small (3 minute read)
Small audiences don't have to limit revenue, with pricing strategies like offering consulting services and treating advice as a sellable content product being key. Calculating a realistic "survival rate" and setting prices based on effectiveness can help business owners make more money in less time. Building a business funnel that turns audience members into paying customers ensures that even small audiences can generate consistent revenue.
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LinkedIn Company Page Strategies for 2025 and Beyond (5 minute read)
LinkedIn has introduced a revamped company page layout that includes features like easier admin access, a new identity switcher for engaging with other posts, and premium options like custom CTA buttons. These updates streamline page management and help brands engage more effectively. Other new tools like LinkedIn newsletters have shown rapid audience growth potential, with some pages gaining thousands of subscribers within weeks.
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Arcade: Create interactive demos that convert (Tool)
Arcade enables companies to create interactive demos in minutes that drive leads, boost adoption, and tell the product's story. The tool syncs engagement data with CRM and marketing analytics tools, allowing marketers to more easily show the ROI of the demos. Arcade offers a limited free plan as well as several paid plans.
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Hype: Giving fans a stake in the success of their favorite emerging creators (5 minute read)
Hype is a new YouTube feature designed to help smaller creators grow by allowing fans to promote videos from channels with fewer than 500,000 subscribers. Fans can hype videos within the first 7 days of release, earning creators points that boost their position on a weekly leaderboard, potentially introducing them to a wider audience. Hype also includes a "small creator bonus" to level the playing field for those with fewer subscribers.
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Attention is advertising's currency, let's agree on its value (6 minute read)
Attention is key to measuring ad effectiveness, but a standardized definition is still missing. Advances in technology like AI and eye-tracking enable more accurate attention measurement, but the industry needs consensus on metrics across platforms. This author calls for collaboration among brands, agencies, and platforms to create consistent standards.
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Reddit threads are blowing up on TikTok and Instagram (3 minute read)
Reddit threads are gaining massive visibility on TikTok, YouTube, Instagram, and X through reposted content like screenshots, story narrations, and reaction videos. TikTok's popular format of pairing narrated Reddit stories with gameplay and YouTube creators reacting to controversial posts like “Am I The Asshole?” have helped drive Reddit's presence off-platform. However, while this cross-platform content increases awareness, it hasn't translated into significant traffic back to Reddit itself. The trend shows Reddit's growing mainstream influence, though much of the engagement remains on other social platforms.
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Photos Still Matter on Brand Social (7 minute read)
Great photography continues to be key to creating memorable brand campaigns, despite the increasing focus on video, with trends on social media often leading to visual homogenization. Micro trends, like bows and jaguar print, come and go quickly, while macro trends, such as film-inspired aesthetics, evolve more slowly. Social media tends to prolong trends, as platforms incentivize the use of proven visuals for engagement.
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Thanks for reading,
Alison Koh, Maddi Salmon & Joao Kodama
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