Social Media and News Fact Sheet (2 minute read)
54% of US adults obtain news from social media. Facebook and YouTube are the top sites for news consumption, each used regularly by about one-third of adults Instagram and TikTok follow at 20% and 17% respectively. Social media site-specific trends show that 59% of X and 57% of Truth Social users regularly get news from those platforms, compared to just 14% of LinkedIn users. News consumption on TikTok has surged to 52%, up from 22% in 2020.
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How Hard is it to Find Content or Marketing Jobs? (4 minute read)
The 2025 Career Outlook for Content and Marketing highlights a challenging job market, with 68% of marketers finding job searches more difficult compared to five years ago. Despite fears, AI has not significantly replaced marketing jobs yet, with only 3% reporting such impacts, though many use AI tools for efficiency. Job satisfaction is high, but 35% of marketers are considering new opportunities, indicating career growth aspirations. Remote work remains a priority, with 68% willing to leave their jobs if required to return full-time to the office.
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How iOS 18 Will Impact Email Marketing: What You Need to Know (2 minute read)
Apple Intelligence is going to change how emails get sorted, summarized, and displayed. Copy is going to matter more than ever. Images might not be “readable” to the AI. Marketers should adjust their email strategy by auditing subject lines and preheader text for clear and engaging copy, use alt text for images, avoid all-image emails, and use tools like Email on Acid and Litmus to test emails across a variety of devices and light modes.
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How We 45x This EdTech Startup's Revenue Using Emails in 9 Months (9 minute read)
Zeneduc increased sales by 45 times in nine months through targeted email marketing, It improved open rates from 12% to 34% and click-through rates from 0.5% to 4%. The success was driven by segmentation, personalized content, and automated email sequences. As a byproduct, website traffic grew from 10 to 300 daily visitors, further solidifying Zeneduc's online presence.
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7 rules for high-converting landing pages (2 minute read)
To create high-converting landing pages, focus solely on a single CTA to minimize distractions. Craft a transformation-driven headline that clearly promises a compelling outcome, and address potential doubts with an objection-busting sentence in smaller, italicized text. Enhance the lead magnet's tangibility with a high-quality mockup image and give it a compelling name using frameworks like Hormozi's MAGIC formula. Incorporate tangible social proof with specific endorsements, and ensure the opt-in form is positioned above the fold for easy access on both desktop and mobile devices.
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Compliance and Accessibility Best Practices for HTML Email Templates (7 minute read)
This guide outlines international email regulations. Email compliance involves adhering to regulations like CAN-SPAM, GDPR, CASL, and CCPA. These regulations mandate clear consent mechanisms, honest subject lines, and accessible opt-out processes. Accessibility in email design includes using simple layouts, readable fonts, descriptive alt text for images, and clear, large buttons. Compliance with these standards avoids penalties and improves email performance.
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Surprising lessons from 20,000 experiments on website conversion (4 minute read)
A review of 20,000 growth experiments found that removing elements like social proof, videos, and strikethrough pricing leads to higher conversions. Social proof often underperforms, with simpler alternatives like clear messaging delivering better results for B2B companies. Tests by brands like Spotify and Homebase reveal that removing distractions keeps users focused on the core action.
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Building Demand Gen From Scratch (1 minute read)
Start building a demand gen program by focusing on a single ad type. CoLab initially used ads addressing pain points and solutions linked to use case landing pages to drive demo requests. Although it later incorporated other ad formats, the original method proved most effective for pipeline creation. The process involved selecting key use cases, interviewing customers, mapping solutions to pain points, and deploying targeted LinkedIn ads. This laid the foundation for future improvements and a better return on ad spend.
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How Help Scout Gets Customers (10 minute read)
Help Scout's VP of Marketing, Kristen Bryant Smith, details how the company reached $30M+ ARR through content marketing, customer support, and internal alignment. Help Scout set annual goals and plan tactics quarterly, with its 14-member team focusing on creating valuable content that drives organic growth. This approach has made content its top-performing channel. The customer support team plays a key role in embodying the brand and aligns closely with marketing to ensure a consistent customer experience.
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Alison Koh, Maddi Salmon & Joao Kodama
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