Gen Z's Surprising Music Hub (2 minute read)
YouTube is the top platform for American Gen Z teens, with 79% using it for music and 74% for music videos. It surpasses TikTok, Instagram, and Snapchat in overall content consumption. Teens also recall YouTube ads more than those on other platforms. YouTube is the main destination for teens to watch gaming content.
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Why news outlets keep launching non-news verticals (5 minute read)
General news outlets are increasingly unprofitable, with many relying more on reader revenue as advertisers shy away from hard news. To mitigate losses, these outlets are launching non-news verticals such as games, recipes, and lifestyle content, which can generate more reliable income streams.
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7 of the best SEO case studies (2 minute read)
This post shares 7 useful SEO case studies, including how Later increased traffic to 2 million monthly visitors by creating a 250-page social media glossary, which now generates one-third of its traffic. Webflow similarly grew by utilizing user-generated content to rank for long-tail keywords through its template library.
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Six Popular Growth Tactics … That Don't Actually Work (5 minute read)
6 common tactics that don't work well — yet growth teams keep going after them. Hefty homepage redesigns, endless CTA color testing, and third-party authentication aren't going to be silver bullets for growth. Instead, focus on tight homepage messaging, select colors based on best practices, and only add third-party auth if it truly improves the customer experience.
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4 Impactful Email & SMS Tactics (2 minute read)
Success in eCommerce email and SMS marketing comes from consistently applying small but impactful tactics. These include testing new pop-ups every quarter, setting up and monitoring key email flows like welcome and abandoned checkout, and diversifying email campaigns with educational content. Regular split testing of popups, flows, and campaigns helps gather valuable data.
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BounceBan (Tool)
BounceBan is designed to improve email deliverability and reduce bounce rates for email campaigns. It validates email addresses before they are added to your list, identifying invalid or risky addresses that might lead to bounces or other issues. This helps ensure that your emails reach the intended recipients and maintain a positive sender reputation.
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Virtually try on dresses with Google's AI shopping tool (3 minute read)
Google's virtual try-on tool now includes dresses, allowing shoppers to see how they'll look on various models. Using generative AI, the tool displays detailed images, showing features like shadows and draping. This has increased engagement by 60%, with users trying clothes on multiple models per product. The tool is available for dresses from brands like SIMKHAI and Boden. It provides a more accurate view of both the dress and the person wearing it.
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Marketing metrics demystified (2 minute read)
Brand metrics like aided recall, share of voice, and brand sentiment are often neglected in B2B SaaS but are integral at companies like Salesforce and Zendesk. These metrics helped measure the impact of marketing efforts on brand perception, a key factor in long-term business growth. By tracking both brand and product-led growth metrics, such as Daily Active Users and Product Qualified Leads, marketing teams are able to drive both awareness and product adoption.
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Content claps back (4 minute read)
Content marketers are struggling with excessive workloads and a scarcity mindset, leading to doubts about their own practices. To manage this, they should document all tasks and meeting schedules to facilitate discussions about prioritization and delegation. Training team members to handle content creation can reduce individual workload and increase overall efficiency. Providing resources and guidance for others to create their own content helps maintain focus on high-priority tasks.
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Podcasters Ditch Short Episodes in Favor of Four-Hour Conversations (4 minute read)
Podcasters are increasingly embracing long-form content, with episodes reaching up to nine hours, a trend popularized by figures like Joe Rogan. Despite their length, these podcasts maintain high listener engagement, with audiences often consuming most of the episodes. This shift towards extended discussions contrasts with the short-form video trend. Podcasters see this as a chance to attract listeners seeking in-depth content.
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Alison Koh, Maddi Salmon & Joao Kodama
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