Support for a U.S. TikTok ban continues to decline, and half of adults doubt it will happen (3 minute read)
A Pew Research study shows that only 32% of Americans now support a TikTok ban, down from 50% in March 2023. Republicans and Republican-leaning independents are far more likely than Democrats and Democratic leaners to support a ban (42% vs. 24%). Public opinion on the U.S. TikTok sell-off bill continues to shift as more people express confidence that the app will avoid a ban. Despite declining support, political and legal efforts to force a sale of TikTok remain active.
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Voodoo Marketing Case Study: From Startup to Unicorn (10 minute read)
Voodoo's marketing strategy, focused on App Store Optimization (ASO) and gamification, led to explosive growth with over 200 games launched and 7 billion downloads. By optimizing its user acquisition and retention strategies, the company expanded its user base to 150 million monthly active users. A strategic funding round secured $200 million, helping Voodoo reach a $2.31 billion valuation and solidify its position as a leader in the mobile gaming industry.
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404 Errors Could Be Hurting Your SEO (3 minute read)
404 errors irritate users and can seriously harm a website's SEO performance over time. Use a tool like Screaming Frog to crawl your website and generate a list of 4XX errors. Export this list, then assign redirects for each of the broken URLs.
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5 Content Leaders Share 7 AI Insights for Your Team (7 minute read)
AI integration has enabled teams to scale content production efficiently, reducing operational costs by up to 30%. Teams now rely on these tools for tasks like SEO optimization, FAQ generation, and article drafting. All AI-generated content should undergo thorough editing to address errors like hallucinations and formulaic language. Custom AI models tailored to brand voice and tone are becoming increasingly important, as they ensure consistency across content while maintaining a personalized brand identity, allowing marketers to focus on higher-level strategic initiatives.
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RivalFlow AI (Tool)
RivalFlow AI allows users to improve existing content with AI. It finds missing pieces that keep your pages from ranking higher and provides copy suggestions to close those gaps. It can also monitor and analyze competitors by tracking their marketing activities, product updates, and positioning.
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Storydoc (Tool)
Storydoc creates interactive and visually engaging presentations and documents. It's useful for creating marketing collateral, sales decks, corporate reports, and investment updates. It offers customizable templates and features such as clickable buttons, embedded videos, and interactive charts.
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Discord Activities: The Return of Social Gaming (6 minute read)
Discord Activities allows game developers to launch games and apps directly on the platform. Given Discord's large, engaged gaming community and its social features, this initiative has significant potential to reshape web-based gaming. Previous attempts at integrating social elements with gaming have been met with mixed success. Discord's advantage lies in its existing gaming audience and integrated social features, which create immersive gaming experiences. Developers are encouraged to design games that leverage Discord's unique social channels and engage with the platform's community.
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The best way to connect with marketers? Don't sell them, educate them! (4 minute read)
Marketers should focus on educating clients about products, tools, and trends instead of just selling. By adopting an educator's role, they can address client pain points and introduce new solutions more effectively. This post shares an example where educating a prospect about marketing efficiencies resulted in a more productive conversation than a traditional sales pitch. Even experienced clients often need guidance with new technologies and practices.
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What's the Last Brand You Unfollowed? (4 minute read)
78% of consumers have unfollowed a brand due to irrelevant content. A key reason mentioned was that some Instagram posts felt too much like ads, which disrupted the flow of their feed. On social media, aesthetic appeal plays a crucial role in influencing brand loyalty, particularly on platforms like Instagram, where a well-curated grid is a deciding factor in whether to follow or unfollow a brand.
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Thanks for reading,
Alison Koh, Maddi Salmon & Joao Kodama
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